Waldo lovers will have tons of fun with: - A fold-out Muddy Swampy Jungle Game with press-out counters - and tongue-twisting forfeit cards - A press-out circus for fans to put on their very own show About the Author Martin Handford is the creator of Waldo. Add in an exciting parade, a confounding maze, the trickiest spot-the-difference challenge in history, and Martin Handfords incomparable artwork, and youve got one extraordinary hands-on expedition. Take a page from Waldos sketchbook -but first youll have to find it! In this classic title, fans follow the wily guy through more astounding scenes, each containing a maddeningly hard-to-find piece of paper torn from his sketchpad.

Book Synopsis Hes a master of the paper trail! Keep your eyes peeled for Waldos amazing seventh adventure - his most interactive journey ever. Waldo fans are sure to have tons of fun with this novelty book that includes a fold-out game with press-out counters and a press-out circus. The £2.5m purchase price is being paid in a first instalment of £500,000 with the balance payable in four instalments over the next three years.About the Book In his most interactive journey ever, Waldo leads fans through more astounding scenes, each containing a maddeningly hard-to-find piece of paper torn from his sketchpad. The series of 60 pictorial puzzle books, based on searching and finding Wally and friends, has been translated into 26 languages, and is published in over 50 countries - including the US, where it is known as 'Where's Waldo?' Sales of the brand, including collectables, have totalled more than £81m worldwide. He will carry on drawing and we'll share all the ideas.' 'He has exclusively focused on Where's Wally it's been his life. Mr Handford is 'a very private man,' said Mr Heap. It is very exciting when you can get these classic brands from their original owners.' 'This is a bit like Rupert Bear, which we found lurking under Richard Desmond's desk and nothing had been done with it. 'Computer games are an obvious one and a television series.' 'There has been very little development of the brand and the opportunities are huge,' he said. Each picture takes him around eight weeks to draw.Įntertainment Rights said Where's Wally? has become one of the most recognisable children's characters in the world and it plans to develop a multimedia strategy for the brand.Ĭhief executive Mike Heap said this morning he had had his eye on the character for some time and was delighted to have secured the deal. Since then, more than 73m of the 'Where's Wally?' books have been sold around the world. He created the popular Wally character - the time-travel aficionado who always dresses in red and white - in 1986. Hampstead-born Mr Handford, 50, worked in an insurance office to fund his way through art college and specialised in drawing crowd scenes.

Where's Waldo? by Martin Handford